Journal layout and graphic design features

China Journal Graphic Design is moving artistic, entertaining, affinity direction. Seeds of the past that all articles, focusing on preaching, emphasizing the rational layout design, being a new culture, new thinking, new feel, new taste, new art design replaced. The design of this very human touch, can quickly capture the reader's attention, stimulate their interest in reading. Such as clothing, health, beauty, food, travel, medical, entertainment and other areas of "food, clothing, shelter," as the service life of the contents of journals of the layout design, illustrations, known as "specialized, sophisticated, special, new "journals, they use the new design showed a strong flavor of the times, including the text of the paper on the use of elegant pink and copperplate printed in full color and personalized international format, combined with its funding fast and faster time, quickly occupation of the market.

    The overall design principle

    At present, more detailed classification of journals, more stylized and functional, to design a large circulation, sales, good journals, the best way of goods for the arts and cultural goods. The development of new technology offers the possibility of this approach, Apple G4, C5 typesetting system, the use of Heidelberg SM52 presses, so that the efficiency of the journal typographical doubled. At the same time, win-win situation between them has expanded both a broader space for development, journals full range of integrated upgrading, text, pictures, layout design breakthrough in decades inherited patterns and architecture in the overall production of the form to change the format, increase the image ratio, increase the layout colors to become the first choice for China journal editors into the program.

    Journal of the beauty of form is an important task of overall planning journal, which journals the reader's cultural positioning and orientation has an important relationship, the article ideas and layout design is the height of unity. Zai binding art world, the journal pages of the many visual elements, such as through the unique design of text fonts, Journal of the main colors, the secondary color of the specific color, the selected picture quality as well as the use of paper grams, etc. These details constitute the overall image of the journal, they are no longer a simple visual symbols, through the mix of information resources is a combination of fast delivery of expression, the nature and content of personal journals and code.

    Journal designed to handle the general principle is that among the elements simplified layout, size, density, and other relations between right and wrong, in the finite and the infinite, order and disorder, neat and scattered, creating a lively and quiet among different journals Binding design of the "character of the United States," reasonable use of the layout of language skills, with specific expression of the image to complete the image. Depending on the design as part of the article, the title can change the text color, font, size or color pad, plus thread and so on. The presentation of the body text should be unified in seeking changes to a single column, double column, three columns or four-column arrangement. Pictures can be hurdles, cross-page treatment, and so on.

    With the development of computer graphic design software, text and image effects processing such as the kaleidoscope of ever-changing, but the important thing is to be based on the overall plate, columns, articles, content arrangement, to avoid the cart before the horse form. Also note that the details of design elements between the various parts of the echo, and strengthen the design elements in the layout of the structure of relevance, and strive to have a different design in different sections at the same time, but also the same as the chain, including the interlocking logic of relations, step by step. For the key articles of the maps, text, questions and other design in addition to density delivered, is uneven and relaxation, but also might try a large sparse big secret, to dangerous to the Church, so that, on the other part of the design in contrast, have a " Thunder from the ground, "the visual effects.

    Representation of the layout produced

    Good art editor must know how to use layout language, emotions. In addition, when dealing with the content layout to make reasonable arrangements, but also pay attention to the form of packaging. This package is reflected in the layout language, including manuscripts with the title making, bar, chart settings, bottom net, lines and fonts in the selection and so on. In the layout design, text layout plans,

    Use color and spatial layout should be neat and orderly, changing not messy, large parts of simple and elegant, clear, precise place where a small, nuances, see the essence, use of color to neutral color-based, whole The same color magazine, varied use of color without clutter.

    Title of the article is the most Tian Yue language layout catch element itself has a strong REVIEW of the United States Code may use the laws of aesthetics, the use of modern technology, bold innovation, and create dignified and generous, lively and dynamic, there is contrast, questions Wen and Mao title. Image is an important part of layout is the most direct visual language. Reading Pictures, pictures, text interpretation of the role of the article can make the abstract concrete, and enhance the readability of the article, to improve the effectiveness of reading and fun. Journal can be used so please someone with 120 pictures shooting reversal film, or directly use image library of images, in order to ensure quality after printing. Tension should be chosen based on content rich, new shooting angle images, the basic principle is local than the overall good, better zoom than the narrow, in order to attract readers attention to the ultimate goal.

    The internal layout of the individual personality is the external appearance of publications such as "reading", "Vientiane", "Book City" and other periodicals layout design carved rare sense of luxury, which was contrary to the real elements to find culture, and the journal content complement each other. The "Youth Vision", "visual 2l", "Art and Design" and other terms of the design journal REVIEW, aesthetic, all give the reader a strong visual impact and appeal. Therefore, the publication of graphic design is not only a point with art, but also a cultural arts.

    Mistakes to Avoid

    Journal of the binding as the spirit of the times the vane, the economy triggered by the impetuous tide of course, and commercial and cultural context, Journal art editor can not be disoriented, the desire to over-indulge their design, or just want to use new technologies, new materials, new technology and other technical means of treatment continue to strengthen and stimulate the reader to the publications blindly unrealistic packaging "new clothes", at the local blood to dress "nines" to please the audience, and content, location of touch, the result would is the loss of readership. Only by succeeding in the unity of form and content, not overwhelming and mysterious, but also with the whole-part harmony, in order to interact with the public, so that in the same journal publications on the market in an invincible position.

    Appropriate restraint is the only way to build quality journals, the new situation facing new opportunities, as "fast food culture" of the journal should be with the times, in the era of pictures can not just see a sense of popular culture should also be promoted to lead the reader to enter and enjoy the cultural journal brought a unique pleasure.